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ICAPE Group congratulates Erik Pedersen on his new position as FAE and Quality Director. We took this opportunity to talk with him about his background and about his new role at ICAPE Group.

What is the job of a Field Application Engineering and Quality Director?

As FAE & Quality Director I need to monitor trends in technology development and supplier availability. I use this knowledge, combined with my 33 years’ experience, to co-create new technologies with our customers and manage complex PCB projects. Communication is one of the cornerstones to improve our customer relations. With our worldwide program of Webinars and Tech-Days including various PCB-related topics, I continuously develop and transfer technical knowledge to our customers and internally to our employees. I manage a strong team of experienced FAE and Quality engineers. I am also in charge of our local Quality team who, in close cooperation with our team in China and our suppliers, constantly strives to optimize our customers’ quality experience.

Which kind of project do you manage and how can our customers benefit from your expertise?

We offer a wide range of advanced PCB technologies like HDI, Flex, Rigid/Flex, RF/HF, IC substrate, etc. During my career, I have been working with, and have good experience with, most PCB product types. I have been working with production, test& quality, pre-production engineering, PCB trading, Sales, and FAE. I use this experience to support and advise our customers to find the best possible solutions for their PCB design, Stack-ups, Raw material choices, Signal integrity, Special tolerances, or unusual applications in the final products.

Involving ICAPE FAE from the beginning of the project, enable the customers to choose the right technology for the right application, which can help to save time and money and improve reliability.

How does the FAE department link to the supply chain in ICAPE Group?

FAE is a support function for the sales and for our customers. It facilitates the transfer of product knowledge and special demands, from the customer throughout the organization and our suppliers. We are in daily contact with the purchasing, sourcing, quality, engineering, and our suppliers in China, to safeguard the projects from the development stage to the final product delivered to our customers.

What skills must have a good FAE director?

He must have good knowledge about all technologies used and each process step to produce PCB. Good communication skills are also a necessity to create links between all the actors in the manufacturing process. He must be able to have a lot on his plate! He must use his knowledge to adapt to constantly new situations and face new challenges. He must learn fast and need to keep up to date with the technology and material developments. Nowadays, demands on the electronic market are constantly moving toward more powerful and compact designs, which brings a lot of challenges. We participate in the innovation - to find new solutions to new demands. To put a few words on the skills needed, I would emphasize: Good Management skills, Creativity, Innovativeness, Motivator, and Strong Communicator.

What do you want to achieve in the next 2 years? What do you want to bring that does not exist yet?

Basic PCB manufacturing has not changed much since the 80s. The Raw materials have improved, and a few new manufacturing processes have been developed, like Laser drilling, Laser direct imaging and a few others. Today some suppliers can produce 30um Traces, 70um Laser drill holes, which we would have considered impossible 30 years ago. I want to challenge and push the boundaries of PCB technologies.

I want to increase the PCB technology knowledge level in our organization through our internal technology training programs.

I want to expand our external customer communication on Webinars, Tech days, Website content to increase our customer confidence in advanced & complex PCB Technology. They can TRUST that ICAPE is the best PCB provider in the world.

It's a very exciting job!

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